Sunday, 27 February 2011

Ancillaries - Logos

Record Company Logo - "The Music Factory"
"The Music Factory" is the name of our made up record comany. We designed this logo to tag along side our ancillaries for that additional layer of realism. We designed our logo with our genre in mind. Thinking about our target audience being R&B fans our first thoughts were image, we wanted our artist to be signed to a believeable R&B record company. The gold CD adds to image connoting wealth and success will be achieved if you join this company. We cut it in half to add the title and added several Blending Options to it: Drop Shadow, Outer Glow and Inner Glow to make it look shiny and gleeming almost like a trophy of some sorts.

Final Logo for artist - 'Singnature'
Not many changes made here. After much thought, we believed a golden colour scheme would work best for our artist. It's eye-catching, dynamic and has the connotations of our artist being popular, wealthy and sophisticted. Changes involved a simple tamper with the Colour Overlay to change the colour to golden/yellow. Next, a Bevel and Emboss effect was added, soon after we played with the depth of the outline and boldness of the font until we got the desired shape we wanted.

First Draft of logo for artist - 'Singnature'
Right now this is the chosen masthead (logo) to be identified with. The font is called - Nyala (Adobe Photoshop CS5). Several edits have be made to make it look unique including the mixture of the Black and Gray colours to give it that chrome effect. It seemed suitable for our artist as it suggests our artist isn't just one thing, he's a mixture i.e. His music is a mixture of multiple genres not just one.
Right now however, we believe this colour scheme isn't what we truly want for ou artist and are at the moment still coming up with a suitable colour scheme.

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