Friday, 8 October 2010

Music Channels

The Box channel is well-known for its First Play feature, where many videos often make their UK or world premiere. This is the channel we our video to first broadcast. If it can make as much of an impact on this channel then we can start taking offers from other music channels.

Kiss would be the first music channel that comes to mind when decideding who would broadcast our music video. It's fun, it's sassy and caters to the strong R&B and Hip-Hop fans. The music they broadcast is mainstream and top of the charts. I believe Rite on Time is the kind of song to instantly become a hit on charts (sort of) and because of it's Hip-Hop style it would fit perfectly on this channel. Not to mention Kiss has a radio station too. Broadcasting on both TV and radio is a sure fire way to get the song popular.


MTV Base is another prefect example of a music channel willing to broadcast our video. This channel is very similar to KISS in that it mainly broadcasts R&B and Hip-Hop titles which is where our music video would fit in perfectly. It's 24-hour too meaning we can get playing round the clock, get it into people's heads and spreading the word of mouth around.

Eventually, the music video will spread to a more mainstream audience and that's when we fully make use of it's popularity. Music videos that broadcast on this channel are the most listened to, the most downloaded, the most talked about. To get our music video on here would make it an instant hit.

4MUSIC the new channel from Channel 4. Because it is related to Channel 4 you can imagine the type of music and programs they broadcast would generally be targetted at a young audience, predominantly 16-24 which is perfect because that is what our songs target audience is. This is the channel we would want to broadcast if we have any hope of targetting our main audience and hooking them in.


FLAVA is again another perfect music channel to broadcast our music video. It's incredibly similar to KISS and MTV Base and therefore fans of R&B and Hip-Hop will most likely visit all three of these channels a lot just like people who like alternative visit Kerrang! and Scuzz! because those share similar a genre. People will see the video a lot more until they can't avoid it and eventually it gets stuck in their heads and they have to like it.

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